Los Angeles
Sales Executive

IKAWA is a fast-growing start-up based in east London. They design and manufacture transformational, innovative systems to improve the quality and appreciation of coffee and have customers in over 70 countries worldwide.

Their products currently consist of two types of coffee roasting machines together with supporting apps and a range of curated green coffees. The award winning IKAWA Sample Roaster is used by coffee professionals to advance coffee quality by helping them improve their evaluation of green coffees. It has already been disruptive in this sector and is now being used by industry leaders to enter and win global coffee competitions.

They have also launched their first product in the IKAWA At Home range – their Smart Home Coffee Roaster System. This simple and accessible approach includes a coffee roaster, selection of green coffees, roast recipes and the IKAWA Home app. It is designed bring coffee to life for coffee connoisseurs and enthusiasts. They are excited about the opportunities to expand in this sector. As of June 2017, they have expanded to North America and have opened up their satellite office in Los Angeles. They continue to invest in the US coffee market, their largest user base, and plan to grow their US team over time.


IKAWA is looking for a high performing sales executive to join their growing team at their satellite office in Los Angeles to help manage increasing growth in sales and industry demand for the IKAWA Sample Roaster for Professionals! They require an enthusiastic, confident, and personable individual to make key contributions to their increasing sales effort and to the achievement of the company’s ambitious targets for growth in the US.

The ideal candidate is already aware of IKAWA and will have knowledge of specialty coffee sector, having worked in the industry in some capacity, or a deep personal interest. They will also have appropriate sales experience (B2B preferred) with ability to reach sales targets and build customer relationships.

The sales executive will be responsible for presenting and selling their product to a variety of professionals in the coffee industry, including roasteries large and small, coffee traders, education centers, and consultants. This will involve actively prospecting, managing, and engaging with a dedicated sales pipeline of interested potential customers, with opportunities for national and international travel.

Candidates will need to be able to effectively demonstrate and clearly articulate the benefits of IKAWA products, with the aim of building relationships with key decision makers to drive sales. They will be seen as an Ambassador of both their products and their company, and as such will be involved with a wide variety of tasks and projects; including account management, marketing, customer service, operations, and other areas across the business as required.

They will be a critical member of IKAWA’s small talented sales team in a role that covers a wide variety of sales and marketing activity, with opportunities to develop and take on increased responsibility through excellence in their performance.

The position is suitable for a candidate with successful experience in sales, or an individual with the necessary key skills and attitude looking for an opportunity to demonstrate that they are a top performer.


The outputs of your work will cover the following areas, supported by members of IKAWA’s Sales and Marketing team:

New Sales Process

  • Actively prospecting and generating leads

  • Responding and following up on inbound enquiries

  • Managing and administrating a pipeline of 200+ active prospective customers

Product Presentations

  • Persuasively bringing the product to life over email and phone

  • Live demonstrations over conference calls

  • In-Person demonstrations and visits Trade Shows

  • Participating in and contributing to key trade exhibitions throughout the year

  • Demonstrating and selling the product at key exhibitions and events

New Initiatives

  • Contributing to ongoing short and long-term projects and initiatives

  • Designing, planning and executing short and long-term improvement initiatives

Customer Service

  • New user on-boarding and engagement

  • Helping users through service and repair needs

  • Supporting US repair operations


  • Worked in the coffee industry and sufficiently understands IKAWA customers and the specialty coffee landscape

  • Experienced working in both sales and marketing capacities

  • Business level Spanish

  • Experience in negotiating

  • Strategic thinker

  • Excellent project management, able to balance workload & prioritize effectively

  • Drivers license and clean driving record


  • At least 1 year of directly relevant experience

  • Appropriate sales experience (B2B preferred) with ability to reach sales targets and build customer relationships

  • Worked in the coffee industry and sufficiently understands IKAWA customers and the specialty coffee landscape

  • Proven skills in persuasively demonstrating products or services in person (for example, at industry events) and over the phone

  • Clarity in verbal and written communications

  • Good understanding of sales and marketing principles

  • Ability to manage information effectively to support purposeful action and communications

  • Confident, enthusiastic, and persistent personality

  • Demonstrate being results oriented, creative, and resourceful

  • Proactive, bright, ambitious, insightful, curious and thoughtful


Salary is competitive and based on experience